Privacy Policy — Gordon Motors Group

Last updated: January 2026

1. Who We Are

Gordon Motors Group ("we", "our", "us") is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal data when you use our website and services. Gordon Motors Group is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following information:

Name, email address, telephone number, and postal address
Vehicle information you provide in enquiry forms (registration, make, model, etc.)
Financial information provided in finance applications (employment status, income)
Technical data such as IP address, browser type, and usage patterns
Cookie data and similar tracking technologies (see our Cookie Policy)

3. How We Use Your Information

We use your personal data to:

Respond to your enquiries and provide customer support
Process vehicle sales, finance applications, and part exchange valuations
Send relevant communications about your purchase or enquiry
Improve our website and services
Comply with legal obligations

4. Legal Basis for Processing

We process your data under the following legal bases: consent (where you have given it), contractual necessity (where processing is needed to fulfil a contract), legitimate interests (where we have a genuine business reason), and legal obligation (where we are required by law).

5. Data Sharing

We may share your data with trusted third parties including finance providers (where you have applied for finance), delivery companies, vehicle history check providers, and professional advisors. We will never sell your personal data to third parties for marketing purposes.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, typically for a period of six years after the end of our business relationship, in line with UK legal requirements.

7. Your Rights

Under UK GDPR, you have the right to: access your personal data, rectify inaccurate data, request erasure of your data, restrict processing, data portability, and object to processing. To exercise any of these rights, please contact us at info@gordonmotorsgroup.co.uk.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at info@gordonmotorsgroup.co.uk or write to Gordon Trading Group Ltd, Rear Of Lawn Cottage, Wakering Road, Great Wakering, Essex, SS3 0PY.